<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>mikerigby</title>
	<link>http://mike-rigby.com</link>
	<description>mikerigby</description>
	<pubDate>Sat, 31 Mar 2012 07:24:36 +0000</pubDate>
	<generator>http://mike-rigby.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Now is the tIme</title>
				
		<link>http://mike-rigby.com/Now-is-the-tIme</link>

		<comments>http://mike-rigby.com/following/mike-rigby.com/Now-is-the-tIme</comments>

		<pubDate>Sat, 31 Mar 2012 07:24:36 +0000</pubDate>

		<dc:creator>mikerigby</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">651385</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/42860/651385/clock.jpg" width="670" height="557" width_o="670" height_o="557" src_o="http://payload.cargocollective.com/1/1/42860/651385/clock_o.jpg" data-mid="3089229"  border="0" align="left"/&#62;...................................
Now is the Time
Shelter

A direct mail solution for Shelters ‘Now is the time’ campaign, which focuses attention on the 6 million people currently living in squalid, overcrowded or unsuitable homes in the UK.

The limited edition clocks are posted to key stakeholders and opinion formers, such as the current housing minister Grant Shapps. Each pack contains a large personalised red sticker and outlines the Shelter ‘12 point plan for action’. 

Larger clocks are also in production which will be used as part of an ambient media campaign to drive traffic to the website. The clocks will be put up at tube stations and specially chosen sites around the capital.

Designed at True North. &#60;img src="http://payload.cargocollective.com/1/1/42860/651385/box.jpg" width="670" height="421" width_o="670" height_o="421" src_o="http://payload.cargocollective.com/1/1/42860/651385/box_o.jpg" data-mid="3143550"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/42860/651385/kraftboxclose.jpg" width="670" height="471" width_o="670" height_o="471" src_o="http://payload.cargocollective.com/1/1/42860/651385/kraftboxclose_o.jpg" data-mid="3143551"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/42860/651385/prt_1333178937.jpg" />

	</item>
		
		
	<item>
		<title>Natural History Museum Review</title>
				
		<link>http://mike-rigby.com/Natural-History-Museum-Review</link>

		<comments>http://mike-rigby.com/following/mike-rigby.com/Natural-History-Museum-Review</comments>

		<pubDate>Sat, 31 Mar 2012 07:24:30 +0000</pubDate>

		<dc:creator>mikerigby</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">651384</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/42860/651384/cov.jpg" width="670" height="516" width_o="670" height_o="516" src_o="http://payload.cargocollective.com/1/1/42860/651384/cov_o.jpg" data-mid="3118417"  border="0" align="left"/&#62;.................................
Two Year Review 
The Natural History Museum London

A bi-annual report outlining the NHM's performance as a visitor attraction, a scientific institution and a commercial enterprise.

The cover uses a simple sticker that charts the natural history of the paper that the report is printed on. Educating the reader as to the species, genus and origin of the tree it was originally taken from (Canadian Maple).

The look and feel uses large performance related statistics and powerful, highly colourful images. The typography echoes scientific organisation and categorisation.

Designed at True North.
&#60;img src="http://payload.cargocollective.com/1/1/42860/651384/5.jpg" width="670" height="546" width_o="670" height_o="546" src_o="http://payload.cargocollective.com/1/1/42860/651384/5_o.jpg" data-mid="3118378"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/42860/651384/4.jpg" width="670" height="416" width_o="670" height_o="416" src_o="http://payload.cargocollective.com/1/1/42860/651384/4_o.jpg" data-mid="3118383"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/42860/651384/7.jpg" width="670" height="537" width_o="670" height_o="537" src_o="http://payload.cargocollective.com/1/1/42860/651384/7_o.jpg" data-mid="3118387"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/42860/651384/9.jpg" width="670" height="421" width_o="670" height_o="421" src_o="http://payload.cargocollective.com/1/1/42860/651384/9_o.jpg" data-mid="3118389"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/42860/651384/3.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/1/42860/651384/3_o.jpg" data-mid="3118393"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/42860/651384/8.jpg" width="670" height="423" width_o="670" height_o="423" src_o="http://payload.cargocollective.com/1/1/42860/651384/8_o.jpg" data-mid="3118395"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/42860/651384/prt_1333179235.jpg" />

	</item>
		
		
	<item>
		<title>Good Crop Bad Crop</title>
				
		<link>http://mike-rigby.com/Good-Crop-Bad-Crop</link>

		<comments>http://mike-rigby.com/following/mike-rigby.com/Good-Crop-Bad-Crop</comments>

		<pubDate>Sat, 31 Mar 2012 06:57:04 +0000</pubDate>

		<dc:creator>mikerigby</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3113723</guid>

		<description>&#60;img src="http://payload40.cargocollective.com/1/1/42860/3113723/GCBC_LOGO.jpg" width="630" height="246" width_o="630" height_o="246" src_o="http://payload40.cargocollective.com/1/1/42860/3113723/GCBC_LOGO_o.jpg" data-mid="15898974"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/1/42860/3113723/ipad.jpg" width="630" height="764" width_o="630" height_o="764" src_o="http://payload40.cargocollective.com/1/1/42860/3113723/ipad_o.jpg" data-mid="15898975"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/1/42860/3113723/close up copy2.jpg" width="630" height="480" width_o="630" height_o="480" src_o="http://payload40.cargocollective.com/1/1/42860/3113723/close up copy2_o.jpg" data-mid="15898979"  border="0" align="left"/&#62;Good Crop Bad Crop
Name, logo ad blog

Identity for Good Crop Bad Crop, an online forum showcasing the awful and the awesome world of amateur photography. Users can register their opinion via the ‘thumbs up or thumbs down,’ icons,extracted from the logomark, found beneath the image.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload40.cargocollective.com/1/1/42860/3113723/prt_1333176859.jpg" />

	</item>
		
		
	<item>
		<title>Mary John</title>
				
		<link>http://mike-rigby.com/Mary-John</link>

		<comments>http://mike-rigby.com/following/mike-rigby.com/Mary-John</comments>

		<pubDate>Sat, 31 Mar 2012 06:41:49 +0000</pubDate>

		<dc:creator>mikerigby</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3113700</guid>

		<description>&#60;img src="http://payload40.cargocollective.com/1/1/42860/3113700/Poster_Mike.jpg" width="630" height="732" width_o="630" height_o="732" src_o="http://payload40.cargocollective.com/1/1/42860/3113700/Poster_Mike_o.jpg" data-mid="15898878"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/1/42860/3113700/KeepCalm_Mugs.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload40.cargocollective.com/1/1/42860/3113700/KeepCalm_Mugs_o.jpg" data-mid="15898873"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/1/42860/3113700/KeepCalm_t-towel_flat.jpg" width="630" height="600" width_o="630" height_o="600" src_o="http://payload40.cargocollective.com/1/1/42860/3113700/KeepCalm_t-towel_flat_o.jpg" data-mid="15898874"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/1/42860/3113700/KeepCalm_t-towel_Folded.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload40.cargocollective.com/1/1/42860/3113700/KeepCalm_t-towel_Folded_o.jpg" data-mid="15898875"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/1/42860/3113700/KeepCalm_t-towel.jpg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload40.cargocollective.com/1/1/42860/3113700/KeepCalm_t-towel_o.jpg" data-mid="15898876"  border="0" align="left"/&#62;Keep calm and marry John
Wedding invite

This was every designer's nightmare brief - create an invitation for the wedding of two close friends. John and Sarah wanted to avoid all of the romantic cliches associated with wedding invitations. Instead, our brief was to create something fun and unique and capture their playful sense of humour. 

A homage to the often parodied 1939 government poster emerged. Invitees receive either a printed poster, tea towel or mug. The play on words captures the couple's sense of humour as well as referencing the nerves often felt on the big day. The crown icon of the original poster was replaced by a wedding ring. Each limited edition item is hand numbered, providing a  keepsake for friends and family.

Best of luck to John and Sarah for their big day. 

Designed with Diana Chirillas. &#60;img src="http://payload40.cargocollective.com/1/1/42860/3113700/all.jpg" width="630" height="420" width_o="630" height_o="420" src_o="http://payload40.cargocollective.com/1/1/42860/3113700/all_o.jpg" data-mid="15898897"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload40.cargocollective.com/1/1/42860/3113700/prt_1333175810.jpg" />

	</item>
		
		
	<item>
		<title>Underlay Packaging</title>
				
		<link>http://mike-rigby.com/Underlay-Packaging</link>

		<comments>http://mike-rigby.com/following/mike-rigby.com/Underlay-Packaging</comments>

		<pubDate>Sat, 31 Mar 2012 05:44:49 +0000</pubDate>

		<dc:creator>mikerigby</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">663858</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/42860/663858/carpet_grey.jpg" width="670" height="516" width_o="670" height_o="516" src_o="http://payload.cargocollective.com/1/1/42860/663858/carpet_grey_o.jpg" data-mid="3131430"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/42860/663858/carpet_grey3.jpg" width="670" height="516" width_o="670" height_o="516" src_o="http://payload.cargocollective.com/1/1/42860/663858/carpet_grey3_o.jpg" data-mid="3131431"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/42860/663858/carpet_grey2.jpg" width="670" height="516" width_o="670" height_o="516" src_o="http://payload.cargocollective.com/1/1/42860/663858/carpet_grey2_o.jpg" data-mid="3131434"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/42860/663858/carpet_grey4.jpg" width="670" height="516" width_o="670" height_o="516" src_o="http://payload.cargocollective.com/1/1/42860/663858/carpet_grey4_o.jpg" data-mid="3131435"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/42860/663858/4.jpg" width="670" height="463" width_o="670" height_o="463" src_o="http://payload.cargocollective.com/1/1/42860/663858/4_o.jpg" data-mid="3131438"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/42860/663858/carpet_grey_show.jpg" width="670" height="695" width_o="670" height_o="695" src_o="http://payload.cargocollective.com/1/1/42860/663858/carpet_grey_show_o.jpg" data-mid="3131443"  border="0" align="left"/&#62;
Underlay packaging
Gaskill Carpet Company

The brief was simple. Design a packaging range that would allow the customers to see and feel the quality of the texture and fabric whilst also communicating the unique and differing benefits of each product.

The re-design resulted in a 440% increase in sales over a 12 month period. 

Designed at The Chase.

Awards
Winner of NY Festivals and Roses Awards. </description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/42860/663858/prt_1333178394.jpg" />

	</item>
		
		
	<item>
		<title>Museum of Emotions</title>
				
		<link>http://mike-rigby.com/Museum-of-Emotions</link>

		<comments>http://mike-rigby.com/following/mike-rigby.com/Museum-of-Emotions</comments>

		<pubDate>Sat, 31 Mar 2012 05:44:40 +0000</pubDate>

		<dc:creator>mikerigby</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">663846</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/42860/663846/MOM3.jpg" width="670" height="917" width_o="670" height_o="917" src_o="http://payload.cargocollective.com/1/1/42860/663846/MOM3_o.jpg" data-mid="3103199"  border="0" align="left"/&#62;Museum of Emotions
Awareness poster

A simple awareness poster for the Museum of Emotions in London's OXO tower.

Designed at The Chase, 2001. </description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/42860/663846/prt_1333178574.jpg" />

	</item>
		
		
	<item>
		<title>Chicken / Egg</title>
				
		<link>http://mike-rigby.com/Chicken-Egg</link>

		<comments>http://mike-rigby.com/following/mike-rigby.com/Chicken-Egg</comments>

		<pubDate>Sat, 31 Mar 2012 05:10:12 +0000</pubDate>

		<dc:creator>mikerigby</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">663850</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/42860/663850/chick_grey1.jpg" width="670" height="516" width_o="670" height_o="516" src_o="http://payload.cargocollective.com/1/1/42860/663850/chick_grey1_o.jpg" data-mid="3131375"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/42860/663850/grey_egg.jpg" width="670" height="516" width_o="670" height_o="516" src_o="http://payload.cargocollective.com/1/1/42860/663850/grey_egg_o.jpg" data-mid="3131377"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/42860/663850/grey_egeg_box.jpg" width="670" height="516" width_o="670" height_o="516" src_o="http://payload.cargocollective.com/1/1/42860/663850/grey_egeg_box_o.jpg" data-mid="3131376"  border="0" align="left"/&#62;Chicken / Egg Mailer
The Chase

An Easter mailer sent to The Chase’s clients and suppliers. The chocolate ‘egg’ and the ‘chicken’ card were posted independently of each other and at different times so that clients would receive one before the other, thus answering the age old question of which came first.

Designed at The Chase.
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/42860/663850/prt_1333170587.jpg" />

	</item>
		
		
	<item>
		<title>Telstra</title>
				
		<link>http://mike-rigby.com/Telstra</link>

		<comments>http://mike-rigby.com/following/mike-rigby.com/Telstra</comments>

		<pubDate>Sat, 31 Mar 2012 04:07:12 +0000</pubDate>

		<dc:creator>mikerigby</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3113403</guid>

		<description>&#60;img src="http://payload40.cargocollective.com/1/1/42860/3113403/12.gif" width="630" height="400" width_o="630" height_o="400" src_o="http://payload40.cargocollective.com/1/1/42860/3113403/12_o.gif" data-mid="15897129"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/1/42860/3113403/618.jpeg" width="630" height="464" width_o="630" height_o="464" src_o="http://payload40.cargocollective.com/1/1/42860/3113403/618_o.jpeg" data-mid="15897132"  border="0" align="left"/&#62;Telstra
Brand Identity

After so many years of blue and orange, Telstra wanted a new identity that captured the diversity of its products, services and customers. A brand that would create a stronger and more emotional connection with its customers.
    
We set ourselves the task of transforming Telstra from a word of blue, to a celebration of life in full colour. 

The result is an identity that incorporates the full spectrum of colours, tones and emotions, so now Telstra can communicate with greater meaning and with the flexibility to talk to different customers at different times, in a manner that’s not only relevant but also engaging.

Created with Chris Maclean, Andrew Droog, Joao Peres, Ben Miles and the wonderful team at Interbrand Australia&#60;img src="http://payload40.cargocollective.com/1/1/42860/3113403/712.jpeg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload40.cargocollective.com/1/1/42860/3113403/712_o.jpeg" data-mid="15897133"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/1/42860/3113403/103.jpeg" width="630" height="500" width_o="630" height_o="500" src_o="http://payload40.cargocollective.com/1/1/42860/3113403/103_o.jpeg" data-mid="15897140"  border="0" align="left"/&#62;&#60;img src="http://payload40.cargocollective.com/1/1/42860/3113403/89.jpeg" width="630" height="400" width_o="630" height_o="400" src_o="http://payload40.cargocollective.com/1/1/42860/3113403/89_o.jpeg" data-mid="15897130"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload40.cargocollective.com/1/1/42860/3113403/prt_1333166675.jpg" />

	</item>
		
		
	<item>
		<title>QAGOMA</title>
				
		<link>http://mike-rigby.com/QAGOMA</link>

		<comments>http://mike-rigby.com/following/mike-rigby.com/QAGOMA</comments>

		<pubDate>Wed, 21 Mar 2012 12:37:38 +0000</pubDate>

		<dc:creator>mikerigby</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3049220</guid>

		<description>&#60;img src="http://payload37.cargocollective.com/1/1/42860/3049220/00.jpg" width="574" height="326" width_o="574" height_o="326" src_o="http://payload37.cargocollective.com/1/1/42860/3049220/00_o.jpg" data-mid="15551057"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/1/42860/3049220/01.jpg" width="574" height="765" width_o="574" height_o="765" src_o="http://payload37.cargocollective.com/1/1/42860/3049220/01_o.jpg" data-mid="15551059"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/1/42860/3049220/02.jpg" width="574" height="765" width_o="574" height_o="765" src_o="http://payload37.cargocollective.com/1/1/42860/3049220/02_o.jpg" data-mid="15551060"  border="0" align="left"/&#62;QAGOMA
Brand Identity

The challenge was to reposition its two sites, the Queensland Art Gallery (QAG) and Gallery of Modern Art (GOMA) into a single QAGOMA brand for the first time. QAG is classical art, GOMA contemporary.

Inspired by the idea of Yin and Yang, we created a strikingly simple visual and verbal system that pulls the two brands together whilst simultaneously celebrating their differences.

Identifying a unique situation, we treated QAG and GOMA as two siblings with distinct personalities, rather than two separate galleries or buildings. By thinking of QAG and GOMA in this way, we can create a fascinating brand experience that revolves around the conversation and interplay between the two, giving visitors a more rounded and unique experience.

Language played a major part in the concept and the execution. No matter which gallery the visitor is in, the other can provide a point of view.

The identity system is designed to accentuate the different perspectives each provides by folding around corners, up steps or by splitting in half across surfaces.

The new brand will be rolled out gradually over the next six months with restaurants and cafes the first to take on the new identity.

You can read more about the launch in Desktop Magazine’s March issue.

Created with Chris Maclean, Eric Ng, Diana Chirillas, Andy Wright, Jake Smallman, Mike Tosetto and the wonderful team at Interbrand Australia, 

 &#60;img src="http://payload37.cargocollective.com/1/1/42860/3049220/03.jpg" width="574" height="495" width_o="574" height_o="495" src_o="http://payload37.cargocollective.com/1/1/42860/3049220/03_o.jpg" data-mid="15551061"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/1/42860/3049220/04.jpg" width="574" height="484" width_o="574" height_o="484" src_o="http://payload37.cargocollective.com/1/1/42860/3049220/04_o.jpg" data-mid="15551062"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/1/42860/3049220/05.jpg" width="574" height="634" width_o="574" height_o="634" src_o="http://payload37.cargocollective.com/1/1/42860/3049220/05_o.jpg" data-mid="15551064"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/1/42860/3049220/06.jpg" width="574" height="262" width_o="574" height_o="262" src_o="http://payload37.cargocollective.com/1/1/42860/3049220/06_o.jpg" data-mid="15551065"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/1/42860/3049220/07.jpg" width="574" height="396" width_o="574" height_o="396" src_o="http://payload37.cargocollective.com/1/1/42860/3049220/07_o.jpg" data-mid="15551068"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/1/42860/3049220/08.jpg" width="574" height="383" width_o="574" height_o="383" src_o="http://payload37.cargocollective.com/1/1/42860/3049220/08_o.jpg" data-mid="15551069"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/1/42860/3049220/09.jpg" width="574" height="697" width_o="574" height_o="697" src_o="http://payload37.cargocollective.com/1/1/42860/3049220/09_o.jpg" data-mid="15551071"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/1/42860/3049220/10.jpg" width="574" height="391" width_o="574" height_o="391" src_o="http://payload37.cargocollective.com/1/1/42860/3049220/10_o.jpg" data-mid="15551073"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/1/42860/3049220/11.jpg" width="574" height="411" width_o="574" height_o="411" src_o="http://payload37.cargocollective.com/1/1/42860/3049220/11_o.jpg" data-mid="15551075"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/1/42860/3049220/12.jpg" width="574" height="424" width_o="574" height_o="424" src_o="http://payload37.cargocollective.com/1/1/42860/3049220/12_o.jpg" data-mid="15551076"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload37.cargocollective.com/1/1/42860/3049220/prt_1332324014.jpg" />

	</item>
		
		
	<item>
		<title>The New Theatre</title>
				
		<link>http://mike-rigby.com/The-New-Theatre</link>

		<comments>http://mike-rigby.com/following/mike-rigby.com/The-New-Theatre</comments>

		<pubDate>Mon, 06 Feb 2012 01:17:51 +0000</pubDate>

		<dc:creator>mikerigby</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2696428</guid>

		<description>&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/00_logo.jpg" width="630" height="402" width_o="630" height_o="402" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/00_logo_o.jpg" data-mid="13898167"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/NewLogo.jpg" width="630" height="442" width_o="630" height_o="442" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/NewLogo_o.jpg" data-mid="13898275"  border="0" align="left"/&#62;The New Theatre
Brand Identity

New Theatre is one of Sydney’s oldest, proudest and most independent theatre’s. With 80 years of rich history, firm beliefs and an undeniable passion for the arts, New is a peoples theatre in the truest sense. Their ethos is about celebrating alternative theatre and helping to grow the careers of anyone and everyone who wants to get involved.

The theatre is run – on a voluntary basis and a shoestring budget– by some of the most passionate and dedicated people you could ever hope to meet. It plays a crucial role in the local community, providing support and mentoring for actors, writers, sound, set and lighting designers of all experience levels.

The logo combines the three initial letters of The New Theatre into one simple mark. It is also completely rotatable, allowing interesting juxtapositions of messaging.

The theatre has a real 'all in' mentality, with board-members often seen pulling pints on opening nights. A determination to offer alternative viewpoints and unexpected twists to productions is what has always stood the theatre apart. Now they have a bold, simple and exciting brand that truly celebrates their uniqueness. 

Winner of The Brand New Awards 'Best of Show'. 

Created at Interbrand Australia, with Chris Doyle, Dean Christie, Gareth Stewart, Eric Ng, Diana Chirillas, Mike Tossetto, Lex Courts and Andi Yanto.

New Theatre Brand Video from Interbrand on Vimeo.&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/04POSTER.jpg" width="630" height="311" width_o="630" height_o="311" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/04POSTER_o.jpg" data-mid="13897791"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/05_SEASON POSTER.jpg" width="630" height="397" width_o="630" height_o="397" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/05_SEASON POSTER_o.jpg" data-mid="13897795"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/05SEASON POSTERS.jpg" width="630" height="423" width_o="630" height_o="423" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/05SEASON POSTERS_o.jpg" data-mid="13897798"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/06_SEASON POSTCARDS.jpg" width="630" height="397" width_o="630" height_o="397" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/06_SEASON POSTCARDS_o.jpg" data-mid="13897799"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/7_BADGES.jpg" width="630" height="423" width_o="630" height_o="423" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/7_BADGES_o.jpg" data-mid="13897802"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/8_sign.jpg" width="630" height="398" width_o="630" height_o="398" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/8_sign_o.jpg" data-mid="13897806"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/9_SIGNAGE.jpg" width="630" height="397" width_o="630" height_o="397" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/9_SIGNAGE_o.jpg" data-mid="13897808"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/10_IMG_4732.jpg" width="630" height="395" width_o="630" height_o="395" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/10_IMG_4732_o.jpg" data-mid="13897811"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/11_Tickets.jpg" width="630" height="423" width_o="630" height_o="423" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/11_Tickets_o.jpg" data-mid="13897816"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/12_the_mens.jpg" width="630" height="508" width_o="630" height_o="508" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/12_the_mens_o.jpg" data-mid="13897822"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/13_IMG_4480.jpg" width="630" height="536" width_o="630" height_o="536" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/13_IMG_4480_o.jpg" data-mid="13897826"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/14_season_poster.jpg" width="630" height="456" width_o="630" height_o="456" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/14_season_poster_o.jpg" data-mid="13897830"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/15_t_shirt.jpg" width="630" height="360" width_o="630" height_o="360" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/15_t_shirt_o.jpg" data-mid="13897834"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/Ticket_stubs.jpg" width="630" height="477" width_o="630" height_o="477" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/Ticket_stubs_o.jpg" data-mid="13898231"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/16_TOTEBAG.jpg" width="630" height="397" width_o="630" height_o="397" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/16_TOTEBAG_o.jpg" data-mid="13897843"  border="0" align="left"/&#62;&#60;img src="http://payload19.cargocollective.com/1/1/42860/2696428/17_wine.jpg" width="630" height="555" width_o="630" height_o="555" src_o="http://payload19.cargocollective.com/1/1/42860/2696428/17_wine_o.jpg" data-mid="13897846"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload19.cargocollective.com/1/1/42860/2696428/prt_1330236271.jpg" />

	</item>
		
	</channel>
</rss>
